AI platform launches tools that detect lane swerving, smoking, and forward parking
Motive, an AI platform for physical operations, has launched new AI tools that detect risky driving behavior, such as lane swerving, smoking, and forward parking.
“The new capabilities are designed to give drivers and organizations real-time visibility into behaviors that can frequently precede severe roadway incidents, enabling faster intervention and preventing collisions before they happen,” a company release says.
Motive Chief Product Officer Hemant Banavar says in the release that road safety is an escalating crisis and demands new technology.
“We’re rolling out advanced AI models at a rapid pace to help surface early and reliable signs of danger before they become catastrophic,” Banavar says. “With new capabilities like repeated lane swerving detection, smoking detection, and forward parking detection, behaviors that were previously unnoticed can now be detected in real-time so drivers and managers can address risks and prevent collisions.”
The company claims that its lane swerving detection can identify repeated lane swerving and send real-time alerts to drivers and managers.
“By flagging three or more swerves within five minutes at speeds above 50 miles per hour and compiling them into a single, clear safety event timeline, this new capability gives managers a holistic look at repeated risky behavior in a short window, which can make it easier to understand driving patterns, coach drivers quickly, and prevent fatigue and distraction-related collisions,” the release says.
According to the release, studies show higher smoking rates correlate with increased vehicle deaths because lighting, holding, and disposing of a cigarette causes the driver to take their hands off the wheel and eyes off the road for an average of 12 seconds.
“Smoking can be especially dangerous in hazmat operations, dramatically increasing the risk of collisions, fires, and other incidents,” the release says. “Available with the Motive Dual-Facing AI Dashcam, this new capability is designed to automatically detect when a cigarette is in a driver’s hand or mouth for more than five seconds while the vehicle is moving at five miles per hour or more, and sends immediate in-cab alerts to discourage smoking.”
The detection system will also alert managers, the release says.
The third tool detects forward parking, with the release claiming that nearly 9% of pedestrian deaths in parking lots occur during vehicle backup incidents.
“Available on all AI Dashcams, this new capability is designed to detect when a vehicle reverses out of a spot after parking head-first, which can help organizations enforce safer parking practices and reduce collisions,” the release says.
It will also notify managers for follow-up coaching with drivers, the release says.
“Safety is our top priority,” said John Riddle, regional safety manager at The Dana Companies, in the release. “Motive’s industry-leading, accurate AI monitors and protects drivers, and the new detection capabilities will help prevent more collisions. Before Motive, we never even saw some of these behaviors—unsafe lane changes, tight following distance. Now we can coach on it before it becomes a problem.”
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Photo provided by Motive.