Nissan Group says its the fastest-growing mainstream brand in U.S. for 13 months

Nissan Group, which includes Nissan and INFINITI, saw sales increase by 7.8% year-over-year in the third-quarter and remained the fastest-growing mainstream automotive brand in the U.S., according to a press release. 

The Nissan brand has remained the fastest growing automaker for 13 consecutive months and has seen 19 consecutive months of year-over-year retail sales growth, the release adds. The brands retail sales increased 6.8% during the quarter and September saw retail sales increase 13.2% from the month before. 

Nissan’s Frontier remained the fastest-growing truck in the U.S. with sales up 44% year over year, the release states. Rogue’s retail sales rose 41% and the Armada saw sales increase 42%. 

“Nissan continued executing its strategic focus on retail sales, prioritizing customer demand through its dealer network while reducing rental fleet volume,” the release states. 

Rental fleet sales declined 45% year-over-year during the quarter and 33% year-to-date. Yet, the release adds that Nissan recorded the largest increase in customer loyalty among major automakers and improved inventory. 

“The most important part of this story isn’t simply that we’re growing, it’s how we’re growing,” said Tiago Castro, Nissan and INFINITI senior vice president U.S. marketing and sales. “We’re attracting  more retail customers, improving loyalty and gaining momentum in some of the most competitive segments in the industry. We’re also building a stronger, more profitable dealer network, with average Nissan dealer profitability making solid year-over-year gains during the quarter. That combination gives us confidence as the all-new 2027 Rogue Hybrid begins to arrive in dealerships this November.”

Nissan also recorded the largest increase in customer loyalty among major automakers, improving 3.9% calendar-year-to-date through July, according to the release. 

The company is focusing on a “build where you sell” strategy, the release states. 

This includes vehicles assembled in Nissan’s Tennessee and Mississippi manufacturing facilities, which account for about 60% of combined Nissan and INFINITI sales through September. This is up 9 percentage points from a year ago. The company plans to increase the figure to 80% by 2030. 

The all-new 2027 Rogue Hybrid is expected to drive future growth for Nissan, the release adds. The vehicle will start arriving in dealerships in November. 

INFINITI also saw retail sales increase 21% year-over-year in the quarter, the release states. It adds this the brand’s best third-quarter retail performance since 2020 and its strongest quarter-over-quarter retail sales growth since 1999. 

QX60 remained INFINITI’s volume leader during the quarter and the all-new QX65 continued to attract new customers with its sales increasing 22% in September compared to August, according to the release.

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Photos courtesy of Nissan Group