Toyota service in Japan allows used car owners to retrofit with new tech
Toyota is streamlining a service that allows vehicle owners in Japan to add new technology to their used vehicles, according to multiple media sources.
The automaker first launched a service to retrofit used vehicles with modern features in 2023. The option was made available for Prius U. Grade at that time.
According to Autoblog, that service has been expanded to other models under the Toyota, Lexus, and GR brands.
The service has also been relaunched as Toyota Factory Upgrade, which allows owners to use their chassis number to see what upgrades are available to them.
If an owner is interested in an upgrade, they can book an appointment with their local dealership. Each upgrade uses genuine factory parts and procedures, and owners still get warranty coverage, Autoblog reports.
“It’s easily one of the most ambitious factory-backed upgrade schemes you’ll find from any mainstream brand,” a Toyota press release states.
Toyota also has made the service available for older model used cars. Autoblog found 2004 Hiace vans made the cut for upgrade options, along with 2009 Priuses and 2011 Aquas.
Upgrades vary by model, the article states. It could be a smartphone remote start or A/C kit. Other options include adding USB-C ports, digital displays, or new interior trim.
Autoblog asks: “Will Toyota Factory Upgrade ever cross the Pacific?”
“That’s anyone’s guess, but the idea has legs,” the article states. “Americans are hanging onto their cars longer than ever, and the average age of vehicles on the road keeps creeping up.”
S&P Global Mobility data puts the average age of passenger cars in the U.S. at 14.5 years and trucks at 11.9 years. Overall, the average age is 12.8 years.
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