Audi finances going forward to ‘focus on the essentials’
Audi Group reports that its financial performance during the first nine months of the year reflects a “challenging economic situation,” but noted that demand for EVs was strong, growing by 41%.
Revenue during the reporting period increased 4.6% to 48.4 billion euros ($55.6 billion) compared to the same period last year.
Operating profit was around 1.6 billion euros ($1.8 billion), while net cash flow reached 2.1 billion euros ($2.4 billion).
Nearly 1.2 million vehicles were delivered during the period.
“Audi remains committed to its course: with the introduction of a new design philosophy and corporate strategy, Audi is embarking on the next chapter of its transformation,” a press release from the OEM states.
CEO Gernot Döllner added, “Clarity is the compass that will guide Audi as a whole going forward. We are shaping our company just as we design our vehicles — with a focus on the essentials. The ‘Audi Agenda’ was important for taking stock of the situation objectively, identifying immediate areas for action, and setting key strategic directions. Our new corporate strategy builds seamlessly on that foundation.”
The “Audi Agenda” centers on strengthening customer relationships and the quality of products, technologies, and the brand by addressing important issues in the automaker’s North American and Chinese markets, according to Audi’s website.
With a realignment, Audi says it has already initiated extensive changes, including significantly reducing complexity to optimize costs.
“Audi is becoming leaner and more agile by focusing on core future fields in its product portfolio and simplifying processes,” the release states. “This creates more space for developing innovation and technology leadership.”
CFO Jürgen Rittersberger added, “We are responding to the challenging overall economic situation and intensified competition with stringent cost control measures and are continuing to work on our financial performance. At the same time, we are making our business model future-proof and resilient. Now it’s about pushing ahead with the transformation and restructuring with determination and full force.”
In 2026, Audi plans to continue the largest product initiative in its history, with the focus on compact electric models, efficient full-size SUVs with combustion engines, and high-performance RS models that offer maximum driving dynamics, the release says.
In the North American market (excluding Mexico), Audi says fully electric models were particularly successful in the first nine months of 2025, with roughly 32,000 vehicles sold, an increase of 54%. Audi delivered a total of just under 156,000 vehicles, a 5% decrease in North America. It attributes the decrease primarily to U.S. tariffs.
In overseas and growth markets, EV deliveries increased significantly in the first three quarters, reaching around 11,000 units, according to the release. That represents a 51% increase. In total, 96,000 new vehicles were delivered, which was a 6% increase compared to the same period last year.
“In light of current market developments plus the additional strain caused by rescheduling the joint development of an electric platform for the D segment within the Group, Audi has updated its forecast for operating margin,” the release states. “For the 2025 financial year, the Audi Board of Management expects revenues of between 65 and 70 billion euros.”
Operating margin is now projected to range from 4–6%. Net cash flow is expected to be between 2.5 billion and 3.5 billion euros.
“The forecast for the above-named key figures assumes stable availability of semiconductors and related components,” the release states.
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