Mitchell, Gerber sign multi-year licensing agreement

Published on October 3, 2025

Mitchell has signed a multi-year agreement that will give Gerber Collision & Glass access to its platforms and estimators, according to a press release

The agreement gives all current and future Gerber repair centers access to Mitchell Cloud Estimating with Integrated Repair Procedures and the company’s Paintless Dent Repair (PDR) calculator. 

“We’re committed to investing in solutions that make the repair process seamless for customers and insurers,” said Brian Kaner, Boyd Group Services president and CEO, in the release. “Through this licensing agreement, our collision centers have access to the technology needed to get customers back on the road quickly and efficiently, and our insurance partners have confidence that all Gerber locations are ready to support direct repair programs that rely on Mitchell solutions.”

Gerber’s U.S. repair centers will be able to write and submit damage appraisals for passenger and specialty vehicles through the platforms and estimators, the release says. This includes uploading photos and diagnostic reports, while having the ability to communicate with carriers and customers in real time. 

“They can also view OEM repair procedures from within the estimate to assist in their delivery of proper and safe repairs, as well as use the PDR calculator to determine the cost of minor dents, dings, and body creases before adding it to the estimate,” the release says. 

The technology is designed to help organizations like Gerber streamline workflows, accelerate repair blueprinting, and improve the overall claims experience for policyholders, the release says. 

“Both Mitchell and Gerber share a long history of leadership in the collision industry,” said Debbie Day, Mitchell executive vice president and general manager, in the release. “We are honored to build on our existing relationship and continue our collaboration with Gerber, providing their repair centers with innovative, cloud-first technologies that can assist them in improving efficiency, streamlining workflows, and enhancing customer and carrier satisfaction.”

Images

Featured image: A Gerber location in Grand Rapids, Michigan, is shown. (Credit: John Huetter)