Helm and Stellantis expand partnership to offer more collision repair services

Stellantis and Helm have expanded their partnership to launch two new lines of business aimed at enhancing the operations of collision repair shops, fleet support, and wholesale parts.

Helm has added five wholesale managers to its team to support each of Stellantis’s physical business centers with a focus on growing existing opportunities in the collision and wholesale mechanical space.

“While most collision work is done outside of dealership networks, supporting this line of business is critical as Stellantis dealers supply the parts and resources that repair facilities rely on,” a press release states. “The wholesale managers will be responsible for assisting collision shops and dealers to deploy Mopar programs, tools, and parts; ultimately providing customers the best experience possible. They will also support independent repair facilities servicing older vehicles that require reliable maintenance and repair.”

Ryan Maguire, Helm’s CEO, told Reparier Driven News that the goal of the new offerings is a better customer experience, especially by reducing cycle times.

“Ultimately, our goal from a collision perspective is to streamline the authorization process with our customers, both retail customers as well as fleet customers, and work with collision groups to offer the OE products to ensure customers are getting the OE products to repair their vehicle at a competitive price,” he said.

“Managing the relationship between the customer, the insurance company that’s involved in most cases, as well as the collision shop, and reward the collision shop for being loyal to the OE product, which is typically the product that they want to use from a fit and finish standpoint. Specifically, the impact to collision is to bring a better service level to the customer and then bring improved product availability and pricing to the collision network.”

Helm has also introduced its Mopar Fleet initiative to bring attention to Stellantis’s centralized billing system, Servicenet, which it says helps streamline the repair authorization and approval process. Under the system, large and small fleets can be serviced at any of Mopar’s 2,600 dealerships nationwide and receive one consolidated bill from Stellantis at the end of each month, according to the release.

Frank Donnelly, Helm’s retail network solutions executive vice president, will lead the effort with his team of five, working hand-in-hand with the existing Stellantis fleet organization to maximize program success, the release says. Two Helm team members will also assist with Servicenet administrative requirements.

Maguire encourages collision shops to continue working with their local Stellantis dealerships, including talking with parts directors about price-matching incentive programs and Servicenet.

“Building teams dedicated to providing support and delivering value-driven solutions to our partners underscores Helm’s commitment to advancing the automotive industry,” he said. “By strengthening fleet service and wholesale parts operations, we’re helping Stellantis and Mopar dealers better serve customers wherever and however they choose to maintain their vehicles.”

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