Celette AI Webtools wins SEMA Show’s best new collision repair and refinish product award

Celette AI Webtools won first place for the 2026 SEMA Show’s New Product Awards for Best Collision Repair and Refinish Product Tuesday. 

Bossauto Innova’s Ionizer Pro and Innovative Tools & Technologies’ Innovative Truck Cab Protectors were runners-up for Best Collision Repair and Refinish Product. 

Celette describes its Webtools AI as a “unified software ecosystem for modern structural repair,” in a February news release. All of Celette’s structural software, databases and compatible measurement tools converge on the one platform, it adds. 

It functions as a cloud-based software hub, the release says. This includes compatibility layers for selected third-party benches and gauges. It also digitally documents and reports tools. 

Andrew Batenhorst, Barry Dorn and Kye Yeung, all Collision Industry Conference (CIC) committee chairs, served as judges for the awards and spoke about the products during the CIC meeting Tuesday. 

Batenhorst said he uses the new Celette Webtools AI in his shop.

“It is a generational leap in terms of ease of use and connectivity,” Batenhorst said. “It has fixed a lot of the bugs it had in the past, but what is cool is that it is compatible with other brands.”

He adds that it has made life easier for the technicians in his shop. 

Yeung said Bossauto Innova’s Ionizer Pro is different from other guns he’s used. 

“It basically can record and tell you firsthand what distance and what temperature is needed,” Yeung said. 

Batenhorst said Innovative Tools & Technologies’ Innovative Truck Cab Protectors is simple but ingenious. 

“As you’re lifting the bed up and away from the frame, it gives a really nice cushion to prevent you from accidentally chipping the paint on the back of the cab,” Batenhorst said. 

Dorn said that the protector was debated by the judges because the idea is simple. 

“But we’ve never seen anything like it,” he said. 

A lot of thought went into each decision made by the judges, he added. 

“We want to bring forth the best thing that’s going to revolutionize the collision industry,” he said. 

Yeung added that SEMA looks for industry experts to judge. 

“We take it seriously because this could be life-changing for these companies,” Yeung said. “We look at innovation; we look at price point. We look at how the industry can use this product.” 

Justine Hubbard, SEMA new product showcase manager, told CIC that the showcase is the number one destination for all buyers that attend the SEMA show. 

“We call it a trade show within a trade show,” Hubbard said. “So we are a one-stop shop of everything that is new this year.” 

It is a way for an exhibitor to increase their brand exposure, she said. She said the average visitor spent 21 minutes in New Products and 78% of buyers/media reported visiting an exhibitor’s booth after seeing their product in the showcase. 

The showcase can be found in the Lower South Hall, Booth #41271. 

More than 1,300 products competed for top honors across 15 New Products Showcases categories. 

“The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward,” SEMA CEO Mike Spagnola said in a release. “This year’s honorees demonstrate how our industry continues to anticipate customer needs and turn bold ideas into market-ready products.”

Winners in the other categories include: 

Car Care & Protection Product

• • WINNER: Barrel FX (Barrel FX)
  • Runner-Up: Code Blocker (Cability Inc.)
  • Runner-Up: Stinger Chemical Clay Bar (Stinger Chemicals)

Emerging Technology Product

• • WINNER: NAPA XcceleratoR XR Training Goggles (NAPA TRACS, NAPA Auto Care, NAPA Autotech Training)
  • Runner-Up: AF300-TKX Manual Drive Unit (Formosa EV)
  • Runner-Up: EstimateIQ + BOT (OEC)

Engineered New Product

• • WINNER: Black Widow (Hard-n-Fast Racing Products Inc.)
  • Runner-Up: ORACLE Lensless: Re-Engineering the LED Headlight- 3rd-Gen Toyota Tacoma (ORACLE Lighting)
  • Runner-Up: Ridetech Bolt-On 4-Link (Ridetech)

Exterior Accessory Product

• • WINNER: RIV MR52 AirTopper (FLATED LLC)
  • Runner-Up: ’19-’22 Chevrolet Silverado 1500 Projector Headlight (Spec-D Tuning)
  • Runner-Up: T103 PLUS 4-Channel Dash Cam With Dual Configurable Blind Spot Cameras (TYPE S)

Interior Accessory Product

• • WINNER: 5-1/2-in. ’66-’77 Ford Bronco/’61-’67 F-100 Gauge Cluster GPS Speedometer + Tach (SPEEDHUT)
  • Runner-Up: Center Console Refrigerated Cooler (General Motors Accessories)
  • Runner-Up: 69 Firebird RGB Control Panel (Vintage Air LLC)

Package Design & Display Product

• • WINNER: Mini Mid-Rise Air-Topper Display (FLATED LLC)
  • Runner-Up: 5-in. Handheld Bidirectional Diagnostic Tool (GEARWRENCH)
  • Runner-Up: The Vault: Launch Kit (Max Sensor)

Performance –– Racing Product

• • WINNER: FAST® LS XCR LS3 Intake Manifold 112 MM (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati) 
  • Runner-Up: Weld On Stainless Shield Insulation Kit and Welder (Design Engineering, Inc.)
  • Runner-Up: VMP Leviathan Air to Water Intake Manifold (VMP Performance)

Performance –– Street Product

• • WINNER: Differential Brace System for ’15-’27 Mustang w/ Differential Cooler Option (Livernois Motorsports & Engineering)
  • Runner-Up: COBB Tuning – CAN Gateway for Factory ECU Sensor Expansion (Auto Meter)
  • Runner-Up: TSP Ford Godzilla Carbon Fiber EFI Intake Manifold w/ Fuel Rails (Top Street Performance)

Powersports | SxS | Lifestyle Product

• • WINNER: BLUE INFLATiQ by RIMiQ All-In-One Portable Tire Inflator – QwikFlow Technology (All-Fit Automotive/RIMiQ)
  • Runner-Up: MOBUL Fishing Rod Holder (Forged Authority Off Grid)
  • Runner-Up: ’26 M8 Harley Supercharger Kit (ProCharger Superchargers)

Street Rod & Custom Car Product

• • WINNER: Chevrolet LS3 Downdraft Short – SDS52 ETA4 Kit (Jenvey Dynamics Ltd)
  • Runner-Up: CPR POWERPACK PRO (OPTIMA Batteries)
  • Runner-Up: Vapor Trapper (Vapor Trapper)

Tire & Related Product

• • WINNER: Sens-Rite® (Bartec TPMS)
  • Runner-Up: MIGHTY MINI by RIMiQ Small Tires Pump – Dirt Bikes, Bicycles, Camping & More (All-Fit Automotive/RIMiQ)
  • Runner-Up: Hoosier TrackAttack Pro ECE R117 (Hoosier Racing Tire)

Tools & Equipment Product

• • WINNER: CarCal QuickCal 5.0 Full System and Targets (ADAS Depot)
  • Runner-Up: HAZLOK Magnetic Safety Barrier System (30 ft. Length | Yellow/Black) (ESCO)
  • Runner-Up: KNECT Ratcheting 17-in-1 Interchangeable Low-Profile Socket Wrench Set (Klein Tools)

Truck & Off-Road Product

• • WINNER: Roof Top Tent Leveling Mounts V1.5 (Flat Peak, Roof Top Tent Leveling Mounts)
  • Runner-Up: ICON Vehicle Dynamics – XDCV Performance Axles (RANDYS Worldwide)
  • Runner-Up: Showa SPIRE 2.5 ARC 2 Universal Coilover Piggy Back Performance Shock (Showa Performance)

Wheel & Related Product

• • WINNER: 4 Pc. Carbon Fiber Sleeve Metric Lug Socket Set (CTA Tools)
  • Runner-Up: Vintage Muscle 18×8 (KG1 Forged)
  • Runner-Up: Forged Life FL04 Kingpin (Vision Wheel)

Image

Photo courtesy of SEMA Show