Audi plans to build first U.S. plant in Georgia
Audi plans to build its first U.S. plant in Georgia at the Middle Georgia Mega Site. Construction is slated to begin in 2027.
A press release announcing the new project doesn’t include square footage, but it notes the $4 billion plant will be one of the brand’s largest production footprints globally. Annual assembly capacity will be 200,000 vehicles. Production is planned to begin in the early 2030s, “focused on Audi’s premium SUVs tailored to North American customers and designed to unlock significant growth potential in one of the world’s most important premium markets.”
The release adds that “the investment marks a long-term commitment to the United States and will establish North America as a major pillar of Audi’s global production network.”
“This project is a key element of a broader growth strategy focused on customer needs, a compelling product portfolio, and a more competitive business model,” the release states. “The investment is part of a long-term strategy for profitable growth.”
Gernot Döllner, Audi AG Board of Management chairman, states in the release that the goal is “building a stronger Audi business in America — not simply about building a factory.”
“We have much greater ambitions for Audi in America,” he said. “The United States is one of the world’s most important premium markets, and we have not yet realized our full potential. We are determined to change that — with premium products, a stronger brand, and a competitive local production base.”
Audi says Georgia provides an investment-ready site, a skilled workforce, an established automotive supplier network, and strong logistics infrastructure.
Audi hints at future U.S. investments in the release “as the brand continues to deepen its commitment to the American market.”
“Audi is building its future in America,” said Vito Paladino, Audi of America president, in the release. “As part of our larger U.S. strategy, we are focused on becoming an even more significant player in this market. This investment signifies the brand’s commitment to our customers, dealers, employees, and communities across the country.”
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