Allstate’s Arity to acquire transportation intelligence, mobility analytics provider

The acquisition builds on Arity’s role in advancing the insurance company’s investment in data, analytics, and mobility intelligence, the release adds. 

“Transportation operates as one connected system, yet the intelligence used to understand it remains fragmented across industries and data sources,” Gary Hallgren, Arity president, says in the release. “By combining Arity’s predictive insights on driving behavior and risk with INRIX’s transportation intelligence and mobility analytics, we will be uniquely positioned to deliver more robust intelligence and insights into how people, vehicles, goods, and roads interact.”

Bryan Mistele, INRIX cofounder and CEO, says in the release that Arity’s trillions of miles of mobility data and advanced analytics, combined with INRIX’s transportation intelligence, create an opportunity to further innovate mobility intelligence and improve transportation effectiveness and efficiency for customers across the public and private sectors. 

Arity can expand the company’s ability to help organizations better understand how transportation works and where it is headed, according to the release. 

The company gave examples of insurers managing risk, businesses moving goods, and public agencies improving safety and planning infrastructure.  

“By bringing together complementary perspectives across behavior, movement, and roads, Arity is building intelligence that can help organizations see change earlier, act with greater confidence, and create safer, more resilient communities.”

Texas Attorney General Ken Paxton filed suit against Allstate and Arity for collecting, using, and selling data last year.

Paxton’s suit claims the companies illegally collected and sold the data about the location and movement of Texan cell phones through “secretly embedded software in mobile apps” such as Life360. It claims Allstate and Arity paid app developers for the data and then created a database used by Allstate and other insurers. 

Allstate told Repairer Driven News in a prepared statement that, “Arity IQ empowers consumers to take control of and customize their insurance pricing. Consumers do so by directing their insurer to request that Arity Services share insights about their driving data with insurers to receive pricing based on their driving behavior.” 

The insurance company also said the consumers receive multiple notices that their data is being collected and used and can opt out at any time. This includes a notice at app sign-up. 

Allstate filed a court response to Paxton’s suit in February 2025. 

Images

Featured image credit: Parradee Kietsirikul/iStock