Lucid announces ‘leadership actions to improve execution’
Lucid Group has announced organizational and leadership changes under CEO Silvio Napoli, which it says is “designed to simplify the company’s structure, sharpen accountability, and improve execution.”
A July 2 press release notes that the changes halve the number of direct reports to the CEO.
“We are simplifying the organization, strengthening leadership, enforcing accountability and aligning our structure with the priorities that matter most: customers, quality, and innovation,” said Napoli. “The caliber of leaders who are joining the Lucid leadership team is a testament to the inherent value of our business and to the exciting prospects ahead of us. We are building a new team who will transform the company.”
Alexander De Bock will join Lucid as incoming CFO. He previously served as CFO of TI Automotive, where the release states he helped lead a “turnaround” focused on cost transformation, restructuring, and improved financial rigor. It noted that De Bock joins Lucid with deep expertise in driving financial discipline and performance in complex global organizations.
Raja Ramana Macha will join Lucid as chief technology officer with responsibility for the company’s technology strategy and engineering execution. He most recently served as executive vice president and chief technology officer at Eaton, where he led global innovation and technology development across multiple sectors, including automotive.
Macha brings extensive experience in scaling innovation and aligning engineering with business outcomes.
Billy Hayes will join Lucid’s executive team as chief customer officer, effective immediately, with enterprise accountability for customer experience, including sales, service and marketing, as well as regional P&L responsibility for the U.S., Middle East, and Europe. Lucid says he brings more than 25 years of global automotive experience, including senior leadership roles at Nissan and Stellantis.
Hugo Martinho will join Lucid as chief transformation officer effective Aug. 1 to lead “enterprise-wide transformation initiatives,” which Lucid says will accelerate execution and increase accountability. He will oversee the new Lucid Business Process function, “focused on building a more integrated and efficient operating model across markets and functions.” Martinho brings more than 20 years of global industrial experience from the Schindler Group, where he most recently served as global head of HR, according to the release
Kay Stepper has been named president of Lucid Technologies and chief digital officer, effective immediately, with accountability for robotaxis, AI, autonomy, ADAS, and enterprise IT.
He will lead Lucid Technologies which will become a distinct business unit focused on strategic partnerships and advanced technologies to accelerate shareholder value creation in this high growth, fast changing sector, the release states.
Stepper brings more than 25 years of experience across the automotive and technology sectors, including leadership roles at Bosch and Qualcomm, according to the release.
Christian Appel has been promoted to program management vice president, effective immediately, with responsibility for platform program delivery and product portfolio management. Since joining Lucid in April 2025, he has led global production control and planning at Lucid’s AMP-1 manufacturing facility in Arizona. Appel brings more than 15 years of automotive experience and a strong track record in execution and operational coordination, according to the release.
“The new Global Leadership Team will come together at the company’s head offices and manufacturing hubs, with the resolve to foster closer collaboration, faster decision-making and a more integrated operating culture,” the release states.
As part of the leadership transition, Lucid says current CFO Taoufiq Boussaid will depart the company following a handover to his successor and will support the company through its Q2 results.
These actions build on measures announced in June to reduce organizational complexity, align manufacturing capacity with market demand, and improve overall competitiveness.”
Lucid’s Q2 earnings call will be held Aug. 4.
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