Toyota Canada says growing electrified lineup will add to over 660,000 already on road in the country
Toyota reports that it is significantly expanding its selection of zero-emission vehicles, including bringing the total to over 660,000 on Canadian roads.
According to Toyota, it has put more than 30 million electrified vehicles on the road since 1997.
Earlier this month, Toyota Canada invited automotive journalists from across the country to Quebec for its Unplug and Drive event — an opportunity to experience the company’s 2026 lineup of all-new battery-electric (BEV) and plug-in hybrid vehicles (PHEV), according to a company press release.
According to the release, Quebec is Canada’s No. 1 market for Toyota ZEV sales, accounting for more than one-third of Toyota BEV and PHEV vehicles sold in the country through June 17.
“This endorsement from Quebec drivers has contributed to Toyota Canada’s strong electrified vehicle sales so far this year,” the release states. “To date, Toyota hybrid, plug-in hybrid, and battery-electric models have accounted for 64% of the brand’s total sales in Canada.”
Steve Pilkey, Toyota Canada’s sales and marketing vice president, added that Toyota’s Canadian arm always strategized “to offer Canadians the right products, at the right time.”
“When it comes to electrification, our multi-pathway approach provides our customers with the power of choice,” he said in the release. “[B]y the end of this year, Canadians will be able to choose from 21 electrified Toyota models, including hybrid, plug-in hybrid, and four battery-electric options, to satisfy a variety of needs and lifestyles, backed by Toyota’s reputation for quality, reliability and safety.”
Toyota has been a pioneer and industry leader in vehicle electrification and technology over the past three decades, according to the release.
It notes that the experimental all-electric RAV4 EV, introduced in 1996, paved the way for Toyota’s first hybrid electric vehicle, the Prius, in 1997. Its first plug-in hybrid EV, the Prius PHV, followed in 2012.
Toyota then debuted its plug-in hybrid RAV4 Prime in 2021, and its first global battery-electric vehicle, the bZ4X, in 2023.
“To date, Toyota has sold more than 35 million electrified vehicles globally and remains the number one seller of electrified vehicles in Canada,” the release states. “To demonstrate the diversity of Toyota’s zero-emission vehicle lineup, journalists at the Unplug and Drive event put five models to the test — ranging from urban-savvy sedans and compact crossovers to adventure-ready SUVs.”
The release highlights the models that were tested:
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- 2026 Toyota C-HR: “An all-new, sporty BEV featuring bold design, fun-to-drive performance, and surprising spaciousness and versatility. As Toyota’s new, entry-level BEV, Canadians can choose from three value-packed grades, with a starting MSRP of $44,900. In Canada, the C-HR is available as a front-wheel-drive model to maximize range, offering up to 496 km, or all-wheel-drive options that emphasize power with up to 338 net horsepower.”
- 2026 Toyota bZ: “Toyota’s core compact electric SUV, offering Canadians a balance of space, design, and all-wheel-drive performance. This refreshed model features a new name, updated design, up to 50% more power, 25% more range with up to 486 km, and faster charging times. Canadians can choose from three grades with a starting MSRP of $45,990.”
- 2026 Toyota bZ Woodland: “Toyota’s all-new rugged electric SUV for Canadians seeking adventure. Its standard all-wheel drive BEV powertrain offers up to 452 km of range and 375 horsepower — complemented by generous cargo capacity, a 3,500-pound towing rating, and high ground clearance, giving it the ultimate capability. Canadians can choose from two grades, with a starting MSRP of $59,900.”
- 2026 Toyota RAV4 Plug-in Hybrid: “Headlines the latest generation of Canada’s best-selling passenger vehicle. The RAV4 PHEV features Toyota’s sixth-generation plug-in hybrid powertrain, which recently earned AJAC’s 2026 Best Green Innovation Award, delivering 324 horsepower and 30% more all-electric range of up to 89 km. For 2026, Toyota expands the options with four PHEV grades, starting at $48,750 MSRP, including the first-ever RAV4 GR SPORT developed in partnership with Toyota GAZOO Racing.”
- 2026 Toyota Prius Plug-in Hybrid Nightshade: “Introduces bold styling that is immediately recognizable, featuring 19-inch black-finished alloy wheels, black accents, and other styling cues inside and out. The Prius PHEV delivers an impressive all-electric driving range of up to 72 km and incredible combined hybrid fuel efficiency of 4.5 L/100km. For 2026, Canadians can choose from four sporty PHEV grades, starting at $40,050.”
Attendees also got a close-up look at the all-new, all-electric 2027 Toyota Highlander. The release states that it’s the automaker’s first three-row electric SUV and the first mass-market Toyota BEV to be assembled in North America.
The Highlander’s powertrain will be offered in front-wheel drive and all-wheel drive, and will deliver up to 511 km of range to compliment the vehicle’s new design and versatile, spacious, and advanced interior, the release states. Canadians will be able to choose from several grades when it arrives at Toyota dealers across the country later this year.
For more information on Toyota’s electrification strategy – as well as complete and up-to-date details and specifications on Toyota’s hybrid, plug-in hybrid, and battery-electric models – visit www.toyota.ca/electrified.
Mitchell’s 2025 Year in Review “Plugged-In: EV Collision Insights” report shows that while sales of new BEVs decreased 2% in the U.S. last year, claims for repairable vehicles continued to climb.
The share of repairable claims also increased by 6% for PHEVs and 20% for mild hybrid electric vehicles (MHEVs) year-over-year in the U.S. In Canada, PHEV repairable claims climbed by 26%, and MHEV repairable claims grew by 29%.
Total loss market values dropped across most powertrain types, with BEVs experiencing the largest decline, of 6% in the U.S. and 13% in Canada, according to the report. Mitchell says this was the result of accelerated depreciation, increased availability of lower-cost models, and shifting consumer sentiment.
Average severity for repairable BEVs also fell by 5% in the U.S. and 2% in Canada. While average severity for repairable PHEVs remained flat in both countries, claim costs for MHEVs increased by 4% to $5,054 in the U.S. and held steady at $6,267 in Canada.
In its Q1 “Plugged-In” report, Mitchell states that a shift in EV claim trends is introducing new challenges for insurers and repairers, including risk exposure, cycle time, and repair complexity.
During the quarter, the share of repairable collision claims for BEVs held steady at 3.33% in the U.S. and 4.94% in Canada, according to the report.
However, claims for MHEVs surged to record highs — 5.69% in the U.S. and 5.28% in Canada — representing year-over-year increases of 25% and 33%, respectively.
“Electrification isn’t slowing; it’s evolving,” said Ryan Mandell, Mitchell’s vice president of strategy and market intelligence, in a press release. “Even as BEV sales soften, the number of hybrids on the road is growing, and that is clearly reflected in the rise of hybrid collision claims.
“For insurers, this affects the types of vehicles and risks they must manage. For repairers, it adds complexity by requiring additional tooling, labor operations, and training to ensure a proper and safe repair.”
The report points to rising fuel costs and geopolitical instability in the Middle East as key drivers accelerating consumer interest in EVs, primarily hybrids.
Mandell also discussed vehicles-in-operation (VIO) and EV adoption trends in the June 11 episode of Mitchell’s podcast.
Images
Featured image: Six models of Toyota’s electrified vehicle lineup are pictured. (Provided by Toyota)