The new paint concept for BMW’s 7 Series requires 75+ hours in paint shop
The 2027 BMW 7 Series introduces a new individual dual-finish paint concept that requires more than 75 hours in the paint shop, according to a company press release.
A matte paint finish in the lower area of the vehicle is paired with a manually applied metallic finish to the upper section of the body, the release says.
“Together with the Coach Line – likewise drawn by hand – this creates a discreet but supremely elegant look,” BMW says.
It adds that metallic and matte paints differ significantly in their composition, but there is no noticeable transition point where the two finishes meet.
Experts have spent two-and-a-half years developing the technology, which can only be used at BMW Group Plant Dingolfing.
The painting process will utilize more than 20 employees specially trained to manually prepare the vehicle for each of the 12 steps in the painting process. This includes hand-taping the car and sanding down the body to prepare it for painting. The manual jobs will account for nearly half of the work time.
BMW adds that the 75 hours of work time (more than three full days) is almost six times longer than a conventional paint finish.
Edmunds reports that the dual-finish is priced at $16,398, or more than 10% of the 7 Series’ cost. It also estimates that the research and development was likely in the seven or eight-figure territory.
Dual-tone paint is already used on some vehicles, including the Toyota Rav4. It also isn’t the first time matte and gloss have been combined, Edmunds says. The Rolls-Royce Bespoke uses the combination of the Bentley Mulliner.
Yet, it is the first time the combination has been used in this way, Edmunds claims.
BMW’s product manager told Edmunds that the Dual-Finish paint will later be available for use at BMW’s factory in Spartanburg, South Carolina. The treatment will also be added to other BMW products soon.
Production of Dual-Finish cars will begin in November, Edmunds says.
“But remember, even if you can afford the price premium, this isn’t for the faint of heart,” Edmunds writes. “Because matte paint requires unique waxes and polishes and soaps, you can’t take your Dual-Finish 7 Series through a regular car wash.”
In recent years, Collision Industry Conference (CIC) panelists have discussed the growing complexity of refinishing caused by technology and material advancements.
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Photo of the new BMW 7 Series courtesy of BMW.